Merchant Cove is a highly asymmetric management game where each player assumes the role of a specific merchant with a unique store. Merchants compete to sell their wares to adventurers who arrive at the city docks, a place where the most famous markets of the Five Kingdoms are located. Each player uses their own set of components (hardware and board) and role-specific game mechanics to produce their merchandise, increase the efficiency of their shop, grow their team and, most importantly, get rich!

Although the merchants work independently in their specialty store, they compete with each other to attract customers, influence demand for goods, and gain sponsorships from the four faction halls. To gain an advantage, traders can employ local townspeople to work in their store as staff. And if they dare, they can take advantage of the corrupt thieves' lair - but at what cost?

After three days of sales in the markets, the richest merchant will be declared the King of Merchants!